Hello,
I’M DANIELLE

I'm a freelance writer with over nine years of
experience producing creative content for top
brands and magazines in London and Sydney.

My words have been featured in Grazia, Stylist,
InStyle Australia, Marie Claire Australia,
Evening Standard, Yahoo, and Harper's Bazaar.  

I have also worked on major campaigns for
international brands such as Oroton, Shona Joy,
Sportscraft, SABA, and Love To Dream.

/ Copywriting / Editorial / SEO / Commerce content / Press releases / Content strategy / Brand tone of voice / Social media copy

/ Copywriting / Editorial / SEO / Commerce content / Press releases / Content strategy / Brand tone of voice / Social media copy

recent WORK

01.

InStyle

'GirlFailure' Is The Only Streaming Category We Care About

02.

Together Journal

Mawhiti Waiheke travel feature, Together Journal Issue 22

03.

The Inarra edit

The Top 10 Ballet Flats

04.

Together Journal

Grew & Co feature, Together
Journal Issue 23

How can I support you?

I work remotely and in-house. I'm available for desk cover, commissions, and shift work. 

  • “Danielle is an extremely talented digital journalist, with the ability to deliver strong editorial that's both creative and fully search optimised (at speed!). She has an eye for detail and is always on top of all the latest trends whether that be fashion, beauty or the viral story of the moment. Danielle is very proactive and positive and has often completed a task before you've even had time to give her the brief! She would be an extremely valuable asset to any team.”

    Alice Farmiloe, former Editor in Chief, Bauer Media

  • “Danielle is not only a capable and accomplished fashion writer and a digital native, with intrinsic knowledge of how to use a CMS and natural flair for learning how to use new tools, but she is also a pleasure to have around. Endlessly enthusiastic and a fast learner, she sets about every task with vigour, always turning around copy quickly and to a high standard. No news story is out of her remit; no shopping gallery or fashion feature beyond her grasp. She is excellent at selling her stories on social media and has a keen understanding of SEO. She’s also incredibly on the pulse, knowing about the coolest new designer or influencer before I ever would, and is always brimming with ideas.”

    Rebecca Cope, former Digital Editor, Grazia